ABOUT AGENT2021

Agent2021, VaynerMedia’s first owned and operated event, brought together over 900 members of the auto, insurance, real estate, and travel industries from all over the world.

This one-day conference focused on providing all of the tactical information attendees needed to begin implementing a modern digital and social media marketing plan and achieving their business goals.

WHO SHOULD ATTEND?

REAL ESTATE

AGENTS, BROKERS, REALTORS

AUTO

DEALERS

INSURANCE

AGENTS, BROKERS

TRAVEL & HOSPITALITY

AGENTS

SPEAKERS

SCHEDULE

CLICK TO VIEW INDUSTRY PANELS SCHEDULE

RealEstate
Asset 2
Insurance
Travel
7:30AM - 8:30AM

South Gate Entrance

Registration

8:30AM - 9:30AM
Main Field

Opening Keynote by Gary Vaynerchuk (All Industries)

  Breakfast & coffee will be served

9:30AM
Club Level

Break off for Real Estate Industry Panel Discussions:

  • 9:45AM-10:35AM

    Fireside Chat with Gary Vaynerchuk & Ryan Serhant
    Whether it's building team culture or building his brand, Ryan Serhant is a leader in Real Estate. In this conversation, Gary Vaynerchuk and Ryan Serhant will discuss how to successfully scale your business in 2018.

  • 10:40AM-11:30AM

    Social 101: A Platforms Overview & What's Next
    Facebook? Instagram? Snapchat? SnapGram? (exactly) Get to know where your customers’ attention is, the nuances of each platform, and creative and media opportunities. Because new technologies are constantly arising, we'll review the emerging technologies and platforms that matter for Real Estate agents and discuss how to keep a pulse on where consumer attention is.
    Speaker: Ben Benrubi

  • 11:35AM-12:25PM
    Find Your Audience: How To Generate Leads On Social
    The days of bus wraps and bench ads are behind us. How do you reach your target customers on digital platforms? We'll go deep on targeting, spending efficiently as well as measuring your return on investment. 
    Speakers: Jeff Nicholson, Elizabeth Del Ricci, Jeff Lobb, Carlos Gil
    Moderator: Alexandra Tieu

12:25PM

Main Field

Break off for Lunch (All Industries)

12:50PM - 1:40PM

Main Field

Keynote by Andy Frisella (All Industries)

1:00PM - 1:40PM
The Nine

#AskGaryVee Live Taping with Special Guest Ryan Serhant

*General Admission + Live Taping of #AskGaryVee ticket required for entry 

1:40PM
Club Level

Break off for Real Estate Industry Panel Discussions:

  • 2:00PM-2:50PM 

    ABC: Always Be Creating
    Content doesn’t mean commercials. Listen to innovative creatives discuss how to make effective content for the now, leveraging the strengths of various digital platforms and strategically story-tell.
    Speakers: Beth Clifford, Steve Babcock, Grant Gurewitz
    Moderator: Mike Simmons

  • 2:55PM-3:45PM
    The Relationship Business In A Digital World: Building Connections With Social
    The key to becoming a top producer? Lasting relationships and trust. Let’s talk about how to build an online brand that positions you as your area’s expert, how to approach hyperlocal content, and how to use social to provide value even when your customers aren’t in the market. 
    Speakers: Kala Laos, Chris Smith, Lindsay Blum 
    ModeratorJudy Weiniger
4:00PM - 5:00PM

Main Field


Keynote by Tom Ferry (All Industries)

5:00PM - 7:00PM

GA - Main Field
VIP - The Nine

  • General Admission Reception
  • VIP Reception hosted by Gary Vaynerchuk
*Schedule subject to change
7:30AM - 8:30AM

South Gate Entrance

Registration

8:30AM - 9:30AM

Main Field

Opening Keynote by Gary Vaynerchuk (All Industries)

  Breakfast & coffee will be served

9:30AM

Club Level

Break off for Auto Industry Panel Discussions:

  • 9:45AM-10:35AM

    Social 101: A Platforms Overview & What's Next
    This talk will give an in-depth overview on where consumer attention is being spent in the social landscape, the nuances of each platform, and how to leverage creative and media opportunities to grow your Auto business. And since new technologies are constantly arising that change the way we do business, we'll review the emerging technologies and platforms that matter for Auto dealers and discuss how to keep a pulse on new tools that you can use to grow your business.
    Speaker: Ben Benrubi

  • 10:40AM-11:30AM
    Bringing Value To Your Customers Through Content
    Creative is the variable for success. How should you market yourself in today's fragmented and diverse media landscape? This panel will discuss how to create and produce effective content for the now, leveraging the strengths of various digital platforms.
    Speakers: Paul Potratz, Chris Bradley, Robin Wilson
    Moderator: Loren Feldman

  • 11:35AM-12:25PM
    Using Social Media To Stay Relevant With Your Customers

    Once the sale is complete, how do you stay top of mind with your buyers so that they keep coming to you for their automotive needs? This panel will discuss how to provide value and stay relevant to your customers throughout the whole vehicle lifecycle.
    Speakers: David Cortes, Margaret Mohiuddin, Michel Falcon, DJ Capobianco
    Moderator: Barron Meade

12:25PM

Main Field

Break off for Lunch (All Industries)

12:50PM - 1:40PM

Main Field

Keynote by Andy Frisella (All Industries)

1:00PM - 1:40PM

The Nine

#AskGaryVee Live Taping with Special Guest Ryan Serhant

*General Admission + Live Taping of #AskGaryVee ticket required for entry

1:40PM

Club Level

Break off for Auto Industry Panel Discussions:

  • 2:00PM-2:50PM

    How To Identify Your Buyer With Digital Data
    Consumers who are looking to purchase or service a vehicle are doing their research primarily online, which gives dealers the opportunity to get in front of the right people at just the right moment in their purchase cycle. This panel will be a deep dive on the specific platforms, data, and targeting features that can be used to identify purchase intent signals, as well as the ad products that you can use to generate leads and offer relevant offers at scale.
    Speakers: Andrew Diffenderfer, Chris Marshall, Jeff Nicholson, Andrew Street, Chris Vester
    Moderator: Robert Donovan  

  • 2:55PM-3:45PM

    Borrowing Equity: Influencer Marketing For The Auto Industry
    Today's car buyers often trust information they receive from their peers over that of experts. In this panel, we'll discuss how to work with online influencers and leverage their equity to extend your dealership's brand and sell more cars.
    Speakers: Samantha Zawilinski, Christy Roman, Ben Benrubi
    Moderator: Natasha Lekwa

4:00PM - 5:00PM

Main Field


Keynote by Tom Ferry (All Industries)

5:00PM - 7:00PM

GA - Main Field
VIP - The Nine

  • General Admission Reception
  • VIP Reception hosted by Gary Vaynerchuk

*Schedule subject to change

7:30AM - 8:30AM

South Gate Entrance

Registration

8:30AM - 9:30AM

Main Field

Opening Keynote by Gary Vaynerchuk (All Industries)

  Breakfast & coffee will be served

9:30AM

Club Level

Break off for Insurance Industry Panel Discussions:

  • 9:45AM-10:35AM: 
    Social 101: A Platforms Overview & What's Next
    Facebook? Twitter? YouTube? Get to know where your customers’ attention is, the nuances of each platform, and creative and media opportunities. Because new technologies are constantly arising, we'll review the emerging technologies and platforms that matter for Insurance agents and discuss how to keep a pulse on where consumer attention is. 
    Speaker: Matt Guerin
     
  • 10:40AM-11:30AM
    From Door To Door, To Mobile

    Knocking on doors? Not in 2018. These days, more than 85% of insurance buyers start their journey towards purchasing online. This discussion will center around leveraging digital and social tools to generate new, qualified leads and meet customers at just the right time.
    Speakers: Jeff Nicholson, Zack Gould, Robert Klinger, Brad Auerbach
    Moderator: Gregory Bailey

  • 11:35AM-12:25PM
    Recruiting A New Generation Of Insurance Agents
    By 2022, the insurance industry will need to replace more than 295,000 positions. In order to solve Insurance's aging workforce dilemma, we must understand the way that Gen X and Y approach their work life. This panel will discuss recruitment strategies and tactics for attracting millennials to the Insurance industry.
    Speakers: Sina Azari, Matthew Naimoli, Ashley Fitzsimmons
    Moderator: Ryan Hanley
12:25PM

Main Field

Break off for Lunch (All Industries)

12:50PM - 1:40PM

Main Field

Keynote by Andy Frisella (All Industries)

1:00PM - 1:40PM

The Nine

#AskGaryVee Live Taping with Special Guest Ryan Serhant

*General Admission + Live Taping of #AskGaryVee ticket required for entry

1:40PM

Club Level

Break off for Insurance Industry Panel Discussions:

  • 2:00PM-2:50PM
    Cross-Selling On Social 
    With the wealth of available insurance products, it's unlikely that your clients don't have an insurance need. In this conversation, we'll talk about how to leverage social media to stay top-of-mind with your customers after the sale, and tell stories that sell.
    Moderator: Matt Guerin
    Speakers: 
    Kelly Donahue-Piro, Eric Narcisco, Matthew Ranauro

  • 2:55PM - 3:45PM
    Content Marketing: Positioning Yourself As An Authority 
    "How does an umbrella insurance policy work?" "How much life insurance should I buy?" "Should my small business have business income insurance?" How do you ensure that you are the one that customers turn to with their insurance questions? We'll dig into how to build a personal brand online that differentiates yourself, showcases your expertise, and offers value to prospective customers.
    Moderator: Matt O'Neill
    Speakers: Chris Paradiso, Ryan Hanley, Woody Brown, Steve Babcock
4:00PM - 5:00PM

Main Field


Keynote by Tom Ferry (All Industries)

5:00PM - 7:00PM

GA - Main Field
VIP - The Nine

  • General Admission Reception
  • VIP Reception hosted by Gary Vaynerchuk

*Schedule subject to change

7:30AM - 8:30AM

South Gate Entrance

Registration

8:30AM - 9:30AM

Main Field

Opening Keynote by Gary Vaynerchuk (All Industries)

  Breakfast & coffee will be served

9:30AM

Club Level

Break off for Travel Industry Panel Discussions:

  • 9:45AM-10:35AM
    The Top Travel Trends In 2018 And How To Use Them To Grow Your Business 

    From living like a local, to 24-hour trips: we'll dive into the top travel trends for 2018 and discuss how to leverage changing traveler expectations and demands to grow your business.
    Speakers: Faisal Sublaban, Gillian Morris, Lisa Kolodny
    Moderator: Kaitlyn Duggan

  • 10:40AM-11:30AM:
    Social 101: A Platforms Overview & What's Next
    Pinterest? Facebook? Instagram? Get to know where your customers’ attention is, the nuances of each platform, and creative and media opportunities. Because new technologies are constantly arising, we'll review the emerging technologies and platforms that matter for Travel agents and discuss how to keep a pulse on where consumer attention is.

    Speaker: Matt Guerin 

  • 11:35AM-12:25PM:
    Using Digital To Communicate Your Value Prop
    These days, self-serve travel tools are more popular than ever before, making it vital to clearly communicate your value as an agent. This panel focuses on the keys to building your brand, offering value and ensuring your invaluable expertise is what sets you apart.
    ModeratorLoren Feldman
    Speakers: Steve Babcock, Adam Wallace, Kristen Kellogg
12:25PM

Main Field

Break off for Lunch (All Industries)

12:50PM - 1:40PM

Main Field

Keynote by Andy Frisella (All Industries)

1:00PM - 1:40PM

The Nine

#AskGaryVee Live Taping with Special Guest Ryan Serhant

*General Admission + Live Taping of #AskGaryVee ticket required for entry

1:40PM

Club Level

Break off for Travel Industry Panel Discussions:

  • 2:00PM-2:50PM
    Inciting Wanderlust: How Influencers Can Boost Sales

    Today’s travelers are more likely to trust their BFF for tips than an expert. Enter social media influencers, who offer a built-in audience, established equity and FOMO-inducing content. This discussion will explain the top ways that agents and hospitality managers can leverage popular influencers to drive sales.
    Moderator: Natasha Lekwa
    Speaker: Aida Mollenkamp, Lindsay Blum, Eric Shepard

  • 2:55PM-3:45PM
    Creative Ways To Identify & Reach Your Target
    Your future clients are online right now, planning their trips. This panel digs into the platforms and tools that you can use to identify people who are in the market for a travel experience, as well as specific tactics to use to get in front of them when they most need your services.
    Moderator: Linda Lacina
    SpeakersJeff Nicholson, Tahnee Perry, David Chait
4:00PM - 5:00PM

 Main Field

Keynote by Tom Ferry (All Industries)

5:00PM - 7:00PM

GA - Main Field
VIP - The Nine

  • General Admission Reception
  • VIP Reception hosted by Gary Vaynerchuk

*Schedule subject to change

VENUE & LOCATION

Agent2021 will be held at Hard Rock Stadium, located in Miami Gardens, Florida, just north of Miami. Hard Rock Stadium is a global entertainment destination, and home to the Miami Dolphins and the University of Miami. Having undergone a $500 Million, three year renovation, Hard Rock Stadium features state-of-the-art facilities, the largest indoor street art collection in the world, and dozens of unparalleled spaces for events and meetings.

PARTNERS

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